DoubleClick Search – Total Search Management at One Place

DoubleClick Search offers a reliable and scalable way to manage paid search marketing campaigns across all major search engines. Using DoubleClick Search, you can streamline the process and get high-quality data to analyze performance.

•Manage all aspects of your search campaigns - ads, keywords, bids, reporting, and more - within a single interface.
•Achieve maximum search marketing ROI with the flexible Bid Management tool.
•Make better decisions with accurate reporting; DoubleClick Search has extensive data integration with all major search engines.

We’re pleased to announce that with this latest release of DFA Analytics, we’re making the tool even more powerful by incorporating standard DoubleClick Rich Media metrics.

New metrics include:

•Impressions
•Click Rate
•Backup Image
•Average Display Time
•Interaction Rate and Time
•Number of Expansions and Expansion Time
•Number of Video Plays and Average Video View Time
Benefits of DoubleClick:

•More efficiently manage paid search engine marketing
•across multiple engines
•Implement advanced bid management strategies for
•your campaigns
•Serve a whole range of online advertising campaigns
•including paid search and display
•Drive more traffic to your site
•Maximize your ROI potential on paid search campaigns

Benefits of DoubleClick Search reporting:

Accurate:

•Our 99% policy guarantees that the data
•available in DoubleClick Search will include 1% or
•Less in the way of discrepancies.


Cross-media insights:

•DoubleClick’s advanced reporting
•features offer insight into the path your customer took
•from initial ad exposure to final conversion – across search
•And display campaigns. This allows you to delve deeper
•Than simply attributing conversions to the last click.

Reliable:

•An industry-leading platform and a global
•services team ensure all your

DoubleClick for Publishers - Now available with Google Apps

Introduction:

DoubleClick is a provider of digital marketing technology and services. Companies come to DoubleClick for expertise in ad serving, media, video, search and affiliate marketing to help them make the most of the digital medium. DoubleClick's headquarters is in New York City, United States. DoubleClick was founded in 1996. It was formerly listed as "DCLK" on the NASDAQ,.

In March 2008, Google acquired DoubleClick for US$3.1 billion. Today, it focuses on uploading ads and reporting their performance. DoubleClick is a subsidiary of Google that develops and provides Internet ad serving services.

Criticism:
DoubleClick has also been criticized for misleading users by offering an opt-out option that is insufficiently effective. According to a San Francisco IT consulting group, although the opt-out option affects cookies, DoubleClick does not allow users to opt out of IP address-based tracking
DoubleClick Ad Exchange is an online marketplace where advertisers, agencies, publishers, and ad networks can easily buy and sell* display advertising, impression by impression.

What is DoubleClick?
Big ad news today from Google, they have officially made a big push into display ads through DoubleClick ad network they acquired a two years or so. The DoubleClick ad network will be directly integrated into AdWords. This expands the content network, which means AdSense publishers should see more ads, hopefully higher paying ads.
I am about to get on a plane, so let me give you all the relevant links that I can find. We have the main Google Blog discussing the integration and the AdWords blog talking about how this impacts search advertisers and finally the AdSense blog discussing how to get these ads in your mix
• The term 'buyer' refers to the company placing the media buy on the DoubleClick Ad Exchange. A buyer may be an ad network or agency representing advertisers or marketers directly.
• The term 'seller' refers to the company offering inventory for sale on the DoubleClick Ad Exchange. A seller may be an individual publisher or an ad network offering inventory on behalf of publishers or sites directly.

Advantages

Workflow: We’ve simplified navigation with an easy-to-use, AdWords-like interface and enabled you make changes to your campaign directly from DoubleClick Search or directly in the search engines. We’ve also added the ability to upload campaigns in spreadsheets with up to 1 million rows, and manage campaigns globally with many language and currency options.

Reporting: DoubleClick Search now includes powerful filters and labels that allow you to highlight important keywords. Our revamped reporting features also allow you to manage where your ads appear with precise position controls, design your bidding strategy to meet specific ROI goals, and compare how your campaigns are performing across search and display, thanks to seamless integration with DoubleClick’s display platform, DoubleClick for Advertisers.

Optimization: We’ve given you new tools to enhance optimization, including the ability to view performance data across all the major search engines and a customizable reporting view so you can focus on what matters most to your business.