DoubleClick Search offers a reliable and scalable way to manage paid search marketing campaigns across all major search engines. Using DoubleClick Search, you can streamline the process and get high-quality data to analyze performance.
•Manage all aspects of your search campaigns - ads, keywords, bids, reporting, and more - within a single interface.
•Achieve maximum search marketing ROI with the flexible Bid Management tool.
•Make better decisions with accurate reporting; DoubleClick Search has extensive data integration with all major search engines.
We’re pleased to announce that with this latest release of DFA Analytics, we’re making the tool even more powerful by incorporating standard DoubleClick Rich Media metrics.
New metrics include:
•Impressions
•Click Rate
•Backup Image
•Average Display Time
•Interaction Rate and Time
•Number of Expansions and Expansion Time
•Number of Video Plays and Average Video View Time
Benefits of DoubleClick:
•More efficiently manage paid search engine marketing
•across multiple engines
•Implement advanced bid management strategies for
•your campaigns
•Serve a whole range of online advertising campaigns
•including paid search and display
•Drive more traffic to your site
•Maximize your ROI potential on paid search campaigns
Benefits of DoubleClick Search reporting:
Accurate:
•Our 99% policy guarantees that the data
•available in DoubleClick Search will include 1% or
•Less in the way of discrepancies.
Cross-media insights:
•DoubleClick’s advanced reporting
•features offer insight into the path your customer took
•from initial ad exposure to final conversion – across search
•And display campaigns. This allows you to delve deeper
•Than simply attributing conversions to the last click.
Reliable:
•An industry-leading platform and a global
•services team ensure all your
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